Content marketing is a key part of any 21st-century business model but there are still people out there that need convincing.
Let’s be honest, if you’re still scoffing at content as a ‘fad’, you’re bordering on a lost cause. However, rather than giving up on you entirely, we thought we’d give you the skinny and slap down some absurd numbers that highlight the jaw-dropping return on investment you can make from backing the right marketing horse.
Content marketing generates over three times as many leads as outbound marketing and costs 62% less
There, we said it. It costs less and earns you more – what’s there not to love about content marketing?
And if that’s not enough, think about this; content is not only better for you but it’s far more consumable for the potential client or customer. Compared to the old school ‘in your face’ television ads or radio spots, people actually make their own decision to consume content and as a result, they are far more likely to take in your message.
The cherry on the cake? If it’s done in the right way, they will not only absorb your message but they will enjoy themselves while doing so.
People see over 5,000 ads every day
We don’t like to start blowing on about studies but, to heck with it, this one’s a humdinger.
A study from Media Dynamics showed that adults spend nearly 10 hours per day consuming media in one form or another. That’s TEN whopping hours folks. The window is there, you just have to be popping up and dancing a jig while your potential customers are gazing out from it.
Having said that, no one can take in everything they see and the majority of traditional ads will now bypass our consciousness without even being registered. On top of that, with a huge number of internet users now using some form of ad blocker, it is with engaging content that you can really grasp your audiences’ attention and slap them round the head.
18-49-year-olds increasingly get their news on the web
It’s research time. According to Pew, 38% of American adults now get their news online – that’s nearly double the number who cited newspapers as their primary source of news.
Although most still cite the ol’ tele box as their primary source, the online slice of the pie is getting bigger and bigger – with content, you can be there to offer up your very own sliver of chatter.
Over three-quarters of internet users read blogs – your business needs one
According to Tech Client, 77% of internet users read blogs while almost a quarter of all time spent on the net is people consuming blog posts.
What more do we need to say on this one really? You can take a horse to water and all that jazz…
61% of Americans follow recommendations seen online
This one is a bit mental. They’ve banged up the numbers and over three in five people who read a recommendation on a blog post not only take it into consideration, they actually go ahead and buy the product.
This is because, just like in the real world, people online follow the word of those they trust.
The whole industry of ‘influencers’ is built on this: Whereby a blogger who is popular and trusted (among their audience at least) plugs a product and said product sees their sales increase.
This is not a new development, mind you. Former FOX News host Bill O’Reilly used to famously use his top-rated show in cable news to plug his books.
“Bill O’Reilly is a book salesman with a TV show,” reportedly said the late Roger Ailes, the former CEO and chairman of the network.
Now, you almost certainly won’t have a TV audience in the millions to plug your product to, but with the right content marketing and distribution know-how, the world is your oyster and the possible eyeballs for you are endless.
Websites with content have over 400% more indexed pages on search engines
Having a website and blog is great and all but unless you are posting with some degree of regularity, you are not reaching your fullest potential.
Search engines will reward you if you are producing content. The reason, according to the Wharton Internet Marketing Blog is because you are providing up to date information and your blog could be exactly what the searcher is looking for.
It’s not exactly Rick Sanchez rocket science – by producing content you are giving yourself an opportunity to be found online.
Over 90% of B2B marketers and 85% of B2C marketers use content marketing
Sometimes, however rare it may be, following the crowd is the right thing to do. The numbers aren’t high for the lols and giggles, the numbers are high because content marketing actually works.
Simply put, it builds brand awareness, trust and loyalty.
Whether you are dealing with other businesses or with potential customers directly, you have to promote and stimulate interest in your product or service to ensure that you can stand out from the crowd.
If you are not in the content marketing game, you really are missing out.