What do you want to say, who do you want to say it to, and what do you want to get them to do?
They sound like simple questions – but tying them all up into compelling, audience-friendly content is the very definition of ‘easier-said-than-done’. We analyse audiences and behaviour patterns, and create content strategies that are sustainable and actionable – designed to not only grow your audience, but bring about a lasting change in their behaviours as well.
We’re a team of journalists and marketers, and we know how to talk to audiences. Once the planning stage is over, we get working on the nuts and bolts of the content – using our Mad Skillz to package them up with razor-sharp headlines and imagery that will make them unmissable on any social feed.
Though our speciality is in the written word, we work across a broad range of formats, including:
- Editorial articles
- Social content
- Ad copy
- Website copy
- Press releases
Creating amazing content is only half the battle – getting it in front of the people who matter, at the moments that matter, is crucial. Because without that, well, it’s just words on a virtual page.
We use our background in publishing, our deep knowledge of the machinations of social and search platforms, and our expertise with social advertising, to push and pull audiences on to your platforms.
We’re constantly hearing from clients that they understand the value and the potential of content – but they just don’t have the time to pull it all together, and so it keeps getting bumped down the list. And that’s no surprise; this is a sophisticated business, with HEAPS of moving parts.
We manage the process end-to-end, making the trains run on time and ensuring that everything is delivered just as it’s supposed to be.
Content is a highly iterative process – not least because every audience is different.
We analyse performance, look at what’s working and what could be tweaked, and report back on our findings. Not only will you perform better online as a result… but you’ll learn a lot about your audience along the way.