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What we do

We create campaigns that work, across every stage of the content journey.

Planning | Written | Multimedia | Distribution
Lead Generation | Management

Written content

Nobody ever gets around to blogging anymore and, when they do, it isn’t done right.

We interview, research, ghostwrite, shape and craft your message into powerful pieces of editorial.

Ghostwriting
Working with an outside agency doesn’t mean your voice should get lost.

We’ve mastered the art and science of ghostwriting, ensuring that you can get across what you want to say, without needing to invest nearly as much time or effort in getting it down on paper.

Case studies
One of the most impactful content formats for tech, B2B and SaaS companies in particular, there’s no denying that every company needs a suite of powerful case studies – whether in video, audio or via the written word.

Our long-form case study articles are a speciality, and can enable you to cover a huge range and variety of success stories with minimal fuss or expense.

Graphic development
With social media serving as the ‘shop window’ for much of your content, it’s crucial that you can put your best foot forward with an attention-grabbing image.

From custom images to stock-based vectors, we use our digital publishing experience and behavioural data to give your content the showcase it deserves.

Editing
Got the bones of a piece nailed down, but can’t get it to look quite right? It could be the intro, it could be the paragraph structure, it could be… well, anything really.

We’ve got extensive subediting experience, and a panel of professionals who work across some of Europe’s best known print and digital titles.

So whether you need a tweak and touch-up, or a roll-up-the-sleeves rewrite, we can deliver for you.

Also: If you’ve been publishing content yourself for some time, and you now want to take it to a new level, we can perform a thorough edit of your existing material to get you started.

Static website content
There’s more to content than case studies, blogs, videos and articles – making sure your primary website pages are up to scratch is essential too.

Whether it’s a rewrite or creation from scratch, you can use our skill and experience to ensure your visitors get the best possible impression of you.

Headline construction
Our core team has experience in building some of Ireland’s biggest digital publishing brands – and key to that was the development of eye-catching, thumb-stopping headlines.

That doesn’t mean clickbait or cheap tricks; it means finding the value proposition in your article, and leveraging the curiosity gap to ensure you entice people to read on further.

You’d be amazed what a small change could do to your audience figures…

Blog writing
We function internally much like a newsroom, meaning we’re perfectly placed to turn around high-quality pieces in very short periods of time.

Want to give off an air of professionalism with your content? We can help you.

Quick-fire content
It’s true to say that content is about quality over quantity – but scale can also be crucial in developing a strong, consistent online presence.

Using our publishing experience, we create low-effort, high-impact formats – developed through our highly efficient workflows – to allow you to up your rate of production without needing to break the bank.

White papers and ebooks
So you’ve got them on to your site – now what are you going to do?

As part of our lead generation and inbound services, we create high-value conversion offers – which can be as simple as a checklist, as comprehensive as a how-to guide, or as in-depth as a specially commissioned survey about your industry.

Click here for more about our inbound and lead-generation services.

Multimedia content

Consumers now want to be able to see, hear and feel your brand’s message at the click of a button.

Whether it’s graphics, podcasts or videos, we’ve got you covered.

Podcast production
Not only are more people listening to podcasts than ever before – but those listeners are each spending increasing amounts of time plugged into their earbuds.

This offers businesses an excellent opportunity to get in front of their audiences in a meaningful, value-adding and long-form manner.

Website development
While we are not a specialist web development agency, we partner with selected professionals to shape, build and deliver sites that are geared towards inbound growth – cutting down on hassle for you, and greatly increasing chances of success.
Podcast publication
While it’s fantastic that audiences are turning to podcasts in their droves, it does create one small problem: getting them to pick your one out of the masses isn’t always easy.

After all, getting someone to commit to a 40-minute listen isn’t easy if they don’t know what they’re committing to.

We counter this by building a content microsystem around the podcast – not only geared towards enticing people into listening and subscribing, but also ensuring that your listeners can be converted effectively into leads.

Native social content
Social media is the window to the world of content – but it’s also a powerful medium in and of itself.

We leverage these ever-changing formats to create native social content that gets you noticed.

Video
It’s no secret that video is playing an increasingly prominent role in the modern content landscape.

We produce high-quality video, from interviews to vox-pops and mini-documentaries, to bring your business to life on the screen.

Distribution

Specialising in paid distribution, we have the tools, expertise and audience understanding to get your content in front of the right people.

Audience management

A little investment at the outset goes a long, long way when it comes to audience management – we set up your audiences for prospecting and retargeting content, which will enable you to move them down the funnel much more efficiently.

Email marketing

 Just because it’s been around since the dial-up days doesn’t mean that email is redundant – far from it.

Properly segmented email campaigns, delivered to the right people at the right time, can be a powerful element of any content strategy. We plan, create and deliver emails that win business.

Paid social

From top-of-the-funnel prospecting content to retargeted conversion offers, paid social is the key to quickly and effectively growing an audience. 

We use sophisticated strategies and techniques to make every cent of your budget work as hard as possible.

Organic social

 While it’s not the effective distribution method that it once was, organic social can serve as a shop window to your public – and shouldn’t be ignored.

We plan and execute your paid social so that you can maintain a freshness and retain a strong link with your engaged customer base.

Search advertising

If you want to capture high-intent users when they’re in research or decision-making modes, pay-per-click advertising (such as Google Ads) is a sure-fire way to be in amongst the mix.

Pair this form of advertising with high-quality content, and you’re on to a real winner.

Search optimisation

Publishing consistent, high-quality content will boost your position on the rankings – but there’s more to it than that.

From keyword research to technical elements, we tick all the boxes to ensure your page has the best possible chance of ranking highly.

Lead generation

We use content to identify the people you want to speak to – and use our digital expertise to usher them along the decision journey (and keep your sales team busy).

Conversion offers
 
Landing page creation
 
Chatbot development
 
Hubspot onboarding
 
Conversion path building
 
Marketing automation
 
Live chat implementation
 
Lead nurturing
 
CRM management
 

Planning and Strategy

Beautiful words, pictures, videos, podcasts – they all amount to nought without the right structure. We make it all sustainable and hard-working.

Customer journey analysis
What are the touchpoints (and pain points) for your customers – and how can you help them along the way?

By understanding the decision process undertaken by your audience, we can create content mapped to every single stage so that we’re constantly ushering them towards a conversion.

Persona Development
We work with you to define who your audience is – and what they need from you in order to become a customer.

Understanding these key points in detail will sharpen your entire content offering, and lead to much better results.

Content development workshops
Not sure where to begin with all this?

That’s okay. We host highly productive workshop sessions to help you uncover and capitalise on your content opportunities.

From workflow management to stakeholder engagement, these can define and address some of the key problems that may be standing in the way of success.

Content Calendar/Roadmapping
From the first-touch educational content, to the pieces that will get your customers over the line, we plot it all out, define a content calendar for your business, and give your customers a clear path to purchase.
Keyword Research
Keyword research isn’t just for search optimisation or pay-per-click advertising.

The vast amounts of data out there can reveal so much about what the problems your customer has, and what they want from you in order to solve it.

Having this information to hand will make your content strategy richer and more effective.

Workflow consultation
Let’s face it: not everyone in your organisation is going to be bought in to content from day one. And a messy production process, involving wasted time and dozens of circular email threads, will only sow those seeds of discontent.

We use a watertight production process to ensure everything is transparent, streamlined and accessible to all key stakeholders.

We also use automation and other innovative processes to keep our internal content production efficient – meaning your budget goes as far as it possibly can.

Content and SEO Audits
We conduct creative and technical audits of your existing content, to see how it matches up to your goals, how much of it can be repurposed for some quick wins, and where the ‘low-hanging fruit’ is from a search perspective.
Tone of voice development
If you’re going to be saying a lot, it’s worth thinking about how you’re going to say it.

What words are ‘you’, and what words are very ‘not you’? How do these words match up to the way you present yourselves in person?

This goes far beyond content or website text – outputs from these sessions can be applied to sales scripts, pitches, sales presentations and pretty much every touchpoint within your business.

Language is a fairly powerful tool. Who knew, eh?

Management

We train, integrate, optimise and create the right workflows to get your content performing – oh, and we analyse every stage and get it all back to you in concise, clean reports.

In-depth reporting
Looking at pageviews or uniques isn’t ever going to tell you the full story about how your content is performing – or, more importantly, how your customer is behaving.

We go a few layers deeper to look at who is engaging with your content, how, where, when and why they’re doing so, and what action they’re taking (or not taking).

We can also build custom dashboards on Google Sheets to ensure you have this data to hand wherever and whenever you need.

Constant iteration is key to a successful content strategy; this type of reporting will give you the information you need to iterate successfully.

In-house training
Having a team that understands the power, opportunity and methodology of content will drive better results – whether you’re working with an agency or producing in-house.

We provide in-house training, drawing on our years of experience to decode and demystify today’s biggest marketing buzzword.

Content optimisation
You might know what needs to be tweaked or improved on your content campaign – but do you know how to actually implement the fix?

We turn insights into actions, so that we can constantly iterate, improve and get real results from your campaigns.

Integration management
There are hundreds of tools available to make the modern content campaign more smooth, frictionless or painless – from inline payments to built-in email forms, and from workflow management to content personaliation.

We line up the ones you need and implement them professionally and effectively. A little bit of investment will go a long, long way.

Workflow management
Workflows, like your content, need ongoing iteration and imrpovement – what works on paper, or for another company, may not pack the same punch in your organisation.

We take these learnings on board, and fine-tune your workflow until it’s so good that nobody notices it’s even there.

The ultimate goal, really.

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