Library Or Publisher? There Are Two Distinct Types Of Content (And Marketers Need To Treat Both Differently)
The 15-second summary Publication content is chronological, and designed to inspire or excite; Library content is topic-based, and designed to inform; Content marketers are not distinguishing between the two – this is causing split objectives and missed opportunities; A new mentality and approach, described here, can improve quality, drive results and save resources. Most of […]
The ‘Bullet Method’: How To Get Senior Stakeholders Involved In Your Content Marketing
One of the major challenges we encounter with clients – and, perhaps more to the point, prospective clients – centres around the transfer of information. Or, more specifically, getting the complex ideas and concepts out of the heads of senior leadership and neatly distilled into a blog or a piece of editorial. It should be […]
Content Marketing Is A No-Brainer For Legal Firms – Here’s How It Can Work For Yours
Disruptive law firms are using content marketing to build their brands and scale their client bases at an alarming speed; meanwhile, more traditional firms are running the risk of falling behind the curve. The effects are already being felt within the industry. And it’s no surprise, given how impactful this approach can be when it’s […]
How To Stop Procrastinating And Start Creating Great Content (Using Behavioural Science And Micro-Habits)
You want to create content. You want to write articles. You want to create podcasts. You want to shoot videos. You want to get it all up online, and reap the rewards of content marketing that you’ve heard so much about. And yet, you just… can’t. Why is that? Well, if you happen to be […]