Far From Avocados
You've missed out - but check out the replay below


The Freelance Writer's Guide To Working With Content Agencies (And Winning More Business)

LIVE: Wednesday July 7, 14:00 (GMT+1 / Irish time)

Make yourself indispensable by understanding what agencies really need

As audiences become increasingly demanding, agencies and brands need top-notch collaborators who don’t just put words on a page – but work as partners to shape, refine and present the content in the best way possible.

In this one-hour webinar, we’ll take you behind the curtain to show you: 

  • The criteria we use to assess writers, and match them to the right clients and projects
  • How to stand out from the crowd when showcasing your skills, experience and portfolio
  • What makes us keep coming back to our star collaborators – and the red flags that make us say ‘avoid!’
  • How we’re building a talent pool for the future – and what skills the writer of today needs to thrive in that landscape

Position yourself for success

Learn how to set yourself apart in an increasingly competitive space

Perfect for:

Open to writers anywhere in the world!

The good news for writers is that there’s more work available than ever – and if you can position yourself correctly, you’ll quickly find your niche.

That doesn’t necessarily mean your subject matter expertise – it could equally mean your research style, your natural tone, or even the stage of the content process where you’re most at home. Are you a writer, an editor, a proofreader, or a conversion specialist?

The better you know this, the better you’ll be able to communicate your value to prospective clients. So we’ll talk through the key ‘types’ of writer we encounter, and what we look for in each.

In an ideal world, the client and the agency will always be able to provide a watertight brief to the writer, detailing each section and laying out the desired take-out, the overall structure and the key facts and figures to include.

However, in reality, things can be a little less straightforward – and as the writer is often going to be the person who explores the topic in the greatest detail (or knows it inside out to begin with), they will increasingly be asked to join the process at an earlier stage, and help shape the narrative.

This means writers need to take a more active role in the briefing stage; querying the brief, working with the agency or client to update it in line with their research, asking key questions, and using their natural curiosity to deliver the best reader experience possible. 

We’ll talk through the ideal process, when and how to ask the right questions, and why you should always treat a brief as a living, breathing document.


While not every freelance writer needs to be a fully fledged marketing or digital strategist, it’s important that they are able to solve a problem for their reader – and what that problem is will depend on where they are in the customer journey.

We will give a brief overview of a typical customer journey, and give examples of how this knowledge can mean the difference between an acceptable piece of content and something that really drives results.

As artificial intelligence and machine learning play an increasing role in content creation, today’s writers must explore ways in which they can stay ahead of this curve.

We’ll discuss the inherently human skills possessed by good communicators – and why it’s wise to avoid ‘commodity content’ where this change will happen within months as opposed to years.

You’ll learn how to leverage your abilities for the new technological era, and turn the change into an advantage.

Aidan Coughlan

Founder / Creative Director | Far From Avocados

Before founding Far From Avocados, Aidan had an established career as a journalist – holding editorial and production positions in the Irish Independent, Broadsheet.ie, Lovin Media Group, Newstalk and Communicorp.

His editorial experience combined with his background in marketing means that he knows the ins and outs of commissioning great content; these insights will form the basis of this online session.

Register now for free

Know someone else who might find this useful?

Use the buttons below to share it forward!

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Far From Avocados Limited

65 Leeson Street Lower, Dublin 2, D02P663, Ireland

Follow Us

© 2021 All Rights Reserved